An emergency meeting was carried out and the Managing Director was apparently not very happy, one of their key product sales is stagnate and the marketing and sales department just couldn’t  came out with a solution. The product is the daily use tooth paste, the market is a mature market and there are so many competitive brands. Despite the heavy advertising and promotion budget spent on the product, consumers just do not spend more on the product.

The marketing, sales and product department has been meeting for the last couple of days and not solution has been reach except coming out with new formulae and marketing campaign. In a last  attempt to motivate the department to come out with a strategy, the MD challenge that who ever come out with a strategy to increase the usage of the toothpaste will be made the president of the product and marketing department and left the meeting roomfor a flesh air.

While walking down the hall, the MD met the janitor. The janitor saw that the MD was not very please and started talking to him and found out the reason why th eMD is not very happy. To teh surprise of teh MD, the janitor just said, “Sir, it is simple, just enlarge the outlet of the toothpaste tube a little, when the consumer squeeze the paste out, it iell squueeze out more and use up the tube of toothpaste faster, faster usage means they have to buy more regularly.”

See that’s SIMPLE and save the company millions of research and development fund, marketing and promotion budget.

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